« Back Record Document

How benchmarking goes wrong, and how to do it right : case study. Planning Review.



This producer of specialized industrial products with high margins was suffering from slow growth. So it benchmarked its sales effectiveness against four direct competitors, a non-competitor in its industry and one of the best sales forces in the nation. This case study also looks at implementation after three years..

Presenta tbls.

Ministerio de Ambiente y Energía. Secretaría de Planificación del Sub-Sector Energía - Centro de Información de Energía y Ambiente, CIENA

Grettel Ruiz Matarrita

Calle 25, Avenidas 8 y 10. San José, Costa Rica

(506)25476900 - 25476239

De lunes a viernes de 8 a.m. a 12m.

Desarrollado por: Aikyu-Systems