How benchmarking goes wrong, and how to do it right : case study. Planning Review.
This producer of specialized industrial products with high margins was suffering from slow growth. So it benchmarked its sales effectiveness against four direct competitors, a non-competitor in its industry and one of the best sales forces in the nation. This case study also looks at implementation after three years..
Ministerio de Ambiente y Energía. Secretaría de Planificación del Sub-Sector Energía - Centro de Información de Energía y Ambiente, CIENA
Grettel Ruiz Matarrita
Calle 25, Avenidas 8 y 10. San José, Costa Rica
(506)25476900 - 25476239
De lunes a viernes de 8 a.m. a 12m.