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How benchmarking goes wrong, and how to do it right : case study. Planning Review.

1993

654
SEPARATA

This producer of specialized industrial products with high margins was suffering from slow growth. So it benchmarked its sales effectiveness against four direct competitors, a non-competitor in its industry and one of the best sales forces in the nation. This case study also looks at implementation after three years..

Presenta tbls.

Ministerio de Ambiente y Energía. Secretaría de Planificación del Sub-Sector Energía - Centro de Información de Energía y Ambiente, CIENA

Grettel Ruiz Matarrita

Calle 25, Avenidas 8 y 10. San José, Costa Rica

(506)25476900 - 25476239

De lunes a viernes de 8 a.m. a 12m.

Desarrollado por: Aikyu-Systems